“Which agency in Berlin is good for Google Ads?” – Today, many people no longer ask questions like this only on Google, but also on ChatGPT, Perplexity or in Google AI Overviews. If you don’t show up there, you lose visibility. The answer is GEO – Generative Engine Optimization.
What is GEO?
GEO covers everything you do to increase the likelihood that AI systems mention, cite or link to your business in their answers. GEO doesn’t replace SEO – it builds on it.
Why classic SEO is still the foundation
AI search draws on web content. A technically sound, fast and well-structured website with clear content therefore remains the foundation.
5 levers for more visibility in AI search
1. Clear, quotable answers
Answer your audience’s questions directly and precisely – ideally in the first sentences of a section. AI systems love unambiguous statements.
2. Structured data
Schema.org markup (e.g. Organization, Service, FAQPage) helps machines classify your content correctly.
3. Make your expertise visible
Author boxes, case studies, figures and sources: content that shows real experience is more likely to be rated as trustworthy.
4. Mentions on other websites
Industry directories, expert articles, review platforms and press: the more often your business is mentioned in relevant contexts, the more likely it is to appear in AI answers.
5. A well-maintained Google Business Profile
Especially for local queries, reviews and complete profile data play a major role.
How do you measure GEO?
To be honest: not yet as precisely as classic SEO. We work with regular prompt tests, referral data from AI tools in GA4 and brand mentions. That way you can see trends, even if there’s no “ranking” in the classic sense (yet).
Bottom line
GEO isn’t hype – it’s the logical evolution of SEO. If you start now, you’ll have a head start. Want to know how visible your business is in AI search today? Request our free quick check.