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Practical know-how on SEO, AI search visibility, ads, social media, content, web design, email and tracking – explained clearly.
Tracking
How to Set Up GA4 Properly: A Step-by-Step Guide
How to set up Google Analytics 4 properly: property, data stream, key events, Consent Mode and data protection – with a checklist for a solid start.
· 8 min read
SEO & GEO
Local SEO Checklist: 15 Steps to Get Found Locally
The local SEO checklist for local businesses: Google Business Profile, NAP data, reviews, local landing pages and structured data – step by step.
· 8 min read
Ads
Google Ads Costs 2026: What You Should Realistically Budget
How much does Google Ads cost in 2026? How cost-per-click is set, which factors drive your budget, and how to plan a realistic starting budget.
· 7 min read
SEO & GEO
GEO: How to Get Your Business Seen in ChatGPT & Google AI Overviews
More and more people ask AI instead of a search engine. What Generative Engine Optimization (GEO) is and how to make sure AI assistants recommend your business.
· 7 min read
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